Игры Online

Combined MMOG and MOG consumer revenues from subscriptions and microtransactions for Austria, Belgium, Finland, France, Germany, Italy, Netherlands, Norway, Russia, Spain, Sweden, Switzerland, UK, Other Europe, Europe, USA, Canada, North America, and Western World. Combined MMOG and MOG year-end

With regards to business models, we have now expanded our MMOG/MOG coverage to include consumer revenues from microtransactions in addition to our subscription coverage. This allows us to show total consumer revenues from the complete sector.

The new added data includes the following:

From Nexon, which are again multiplayer but session-based and not 'massive' in multiplayer terms.

Luca Allam is head of digital for PHD UAE

“A recent discussion at the second GamesFest event in Dubai sparked the question whether we are actually making the most of the gaming platform here in the Middle East. Gaming makes perfect sense as a social marketing device, and as a reach driver, but why haven’t we seen more of its practice here in the region?

The stats really do speak for themselves.The online gaming penetration rate in MENA (28 per cent) is actually higher than the global average (25 per cent); Egypt and KSA have both been seeing 50 per cent growth each year for the last three years. Travian, one of the most played games online, has a global audience of approximately five million, with approximately 27 per cent coming from KSA alone. The uptake of games in Arabic is much higher among Arab audiences than ones in English, according to Gatcha (Massive Media group). Investing in localised Arab games, would reach out to new audiences and help to propel the engagement levels and intensity of the regional gaming community.